Today marks the 11th Anniversary of Insight Designs and they’ve racked up a hefty portfolio of website and design clients getting here. Founded in 1999, the company started from a pair of award-winning journalists from the Detroit Free Press. While on leave from the Free Press, Beth Krodel + Nico Toutenhoofd decided to experiment with their entrepreneurial skills and fascination of a booming and largely unknown internet.

It worked. Insight Designs, now a team of 12 located on the Pearl Street Mall in downtown Boulder, CO, took off and has ever since been a firm whose work is highly sought. Needless to say, neither Beth or Nico returned to the Free Press. Being a full-service interactive agency, ID offers world-class design, animation, programming, marketing, and a portfolio of websites that’s just exceeded the 300 mark.

For 6 years they’ve been named to the Mercury 100 which honors the 100 fastest growing private companies in Boulder + Broomfield counties. They show no signs of slowing. It’s about time you joined the new decade, the new century, and let Insight Designs lead the way towards a proper web presence. Check out their stunning portfolio and contact them to discuss your options.

[About this Shoot: I met up with Beth + Nico at their Boulder office. Two personalities that instantly lit up the room and made me feel comfortably at ease. While Java, the office dog and beloved ID mascot, took in some much deserved Z's off to the side, I captured some comfortable couch portraits of Beth + Nico.

We then headed out to the roof for some industrial and flatiron backdrops on a crisp and bright morning. It was such a fun shoot and I thoroughly enjoyed chatting with them both. Through their dedication, hard work, and genuine identity, it's no wonder they've been so successful.]

More photos after the jump . . .
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