Social girl Gwen Bell hosts 5 stop ZineTour with Experience Life magazine
Gwen Bell, the greatest little social web practitioner around, graces the cover of the May issue of Experience Life magazine. Beyond the cover story, Bell teamed up with, editor in chief, Pilar Gerasimo and developed a 5 stop Zine Tour. The campaign aims to accomplish a few different things through getting the word out about the magazine (which already has a reach of over 2 million), to demonstrate how the power of social media can spread great ideas, and to highlight some of the best local businesses along the way in the Denver/Boulder area.
The first stop on the tour kicks off tonight at 6pm at Delight.com warehouse – 1111 S Bannock St, Denver, CO and I hear rumors that a Cupcake Truck is going to roll up at some point and deliver some goods.
Bell approaches her social media trainings and lessons as what she describes as ‘laptop yoga’. Technology has brought an influx of information and client relations for businesses to sort through and a plethora of devices and portals to help them remain connected to it. She’s able to enlighten clients on the latest social tools, how to best utilize each, and also how to step away to live a healthy, balanced life.
Experience Life is a publication that’s dedicated to healthy living and this month’s feature of Bell makes perfect sense in showing us how to navigate through this overwhelming tech boom without burning out.
I’m honored to have the opportunity to cover and document Gwen and the tour. I met with Gwen yesterday at her Pearl Street Mall practice for some fun promo photos. She had the idea to interpret the balance of technology and her yoga practices. We setup two yoga mats on Pearl to capture each, her and the laptop, working out together and pulling back from the hustle to clear the mind and re-energize. Check out more photos after the jump. The laptop performs a perfect Downward Facing Dog don’t you think?



